The 4 C’s Journey.

I’ve been feeling inept about some things lately. Even after investing years of effort into researching and preparing for a new line of business (which I’ve finally launched—hooray!) I find myself a bit lost about how to proceed. I mentioned my lack of self-assuredness to a fellow entrepreneur a few weeks ago, and he nonchalantly commented, “Oh, that’s because you’re not at the confidence stage yet. You’re earlier on in the process.” He then went on to describe the 4 C’s Formula, which he’d learned in his Strategic Coach training program, developed by Dan Sullivan.  It goes like this: The...