The Importance of LinkedIn Engagement

Last week we talked about how LinkedIn uses Artificial Intelligence and Machine Learning to “memorize” you actions, known as Affinity Actions, and the role that this plays in being found for specific search results and by hiring managers using specialized tools. Today, I want to share how you can increase opportunities to be found by influencers and target companies using proactive strategies. To be successful with LinkedIn, one of the keys is activity and engagement. It is critical to build your network and communicate with those individuals. This however, does not mean just clicking on...

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LinkedIn Key Word Optimization – Part 2

In our last post we talked about the importance of having a LinkedIn profile and customizing your Headline and About sections. In this post, we will focus on what you should do to attract attention via your Skills and Endorsements section and with creating content.   With up to 50 specific skills available to list, the Skills and Endorsements is one of the biggest key word rich areas on your profile you can use to attract hiring managers to your profile. The top two things you need to do in this section is list common descriptive words that your industry and job title utilize. For...

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Our 20 best tips ever…and here are 16-20

Tip # 16: Update your successes. In Tip #8 (earlier blog) I suggested about documenting your successes and having a handful of those ready to go. Once you get that started, every time you have a little win, I want for you to jot it down somewhere. Keep a record. This will give you easy access to content that can help you sell yourself more successfully in performance reviews, as you might be updating your resume, and also great content for job interviews. Just get in the habit of noting what happens, how you made it happen, and what were the results, those metrics around how did you help...

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Our 20 best tips ever…and here are 10-15

Tip #10: Optimize your LinkedIn profile. Typically, only about 20% of positions will get advertised or posted somewhere, yet 90% of job seekers are pretty much only applying to those job ads.  The other 80% are getting filled through networks, and LinkedIn is by far the biggest one. If you think about you needing to buy a new pair of shoes, you can now log onto Amazon.com, type in your size, heel height, color, style, etc. It’ll pull up options, you can then read reviews, and you can decide, “Do I want to take a chance on trying these on?” That’s very much the same...

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Our 20 best tips ever…and here are 6-9!

Tip #6: Prepare for interviews before you will even get a call for one, because interviews can pop up at any time, especially when you get your focus defined. Then you’re going to start having more awareness for what opportunities exist in the market, for people that you want to be connected to, etc. You’re just going to be attracting more of a possibility around really connecting into that focus. And because of that, interviews can pop up when you might not even expect them, sitting on the plane with someone, in a class or a professional association gathering. So prep for...

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