The power of hashtags and how to use them.

Ten years after they were first introduced, I finally get the professional value of hashtags, or, in the world of social media, #. I have my son JP, a fourth year computer science student, to thank for this. Last summer he worked an internship to gain a better understanding of how to connect to target audiences via technology. Also this past summer, I attended the national salt and pepper shakers club convention, not as a collector, but to support my mother, who owns close to 1,000 sets. However, I’m a marketer at heart, so when the opportunity to advance the organization by creating an...

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