The Importance of LinkedIn Engagement

Last week we talked about how LinkedIn uses Artificial Intelligence and Machine Learning to “memorize” you actions, known as Affinity Actions, and the role that this plays in being found for specific search results and by hiring managers using specialized tools. Today, I want to share how you can increase opportunities to be found by influencers and target companies using proactive strategies. To be successful with LinkedIn, one of the keys is activity and engagement. It is critical to build your network and communicate with those individuals. This however, does not mean just clicking on...

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Optimizing your LinkedIn profile for AI & Machine Learning

LinkedIn is the place to showcase your skills and accomplishments. It is also one of the best sources for Recruiters and Hiring Managers to find top talent. For this reason, it is critical that you have not only an engaging profile but one that is optimized to attract companies that you would be interested in working for. Over the next two weeks I will be sharing with you information regarding how LinkedIn responds to the content you have on your profile as well as how you can increase your visibility through engagement.  For this post, let’s review how LinkedIn works. As a brief overview,...

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LinkedIn Key Word Optimization – Part 2

In our last post we talked about the importance of having a LinkedIn profile and customizing your Headline and About sections. In this post, we will focus on what you should do to attract attention via your Skills and Endorsements section and with creating content.   With up to 50 specific skills available to list, the Skills and Endorsements is one of the biggest key word rich areas on your profile you can use to attract hiring managers to your profile. The top two things you need to do in this section is list common descriptive words that your industry and job title utilize. For...

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LinkedIn Key Word Optimization – Part 1

If you could have a recruiter working for you 24/7 with a little effort on your part and find the job you’ve been wanting, would you say YES? Well, I’ve got great news for you. That 24/7 recruiter is your LinkedIn profile and in this two part blog series, I’m going to tell you the best strategies to use on your profile so real recruiters and hiring managers can find you!   Currently there are 575 million users of which 122 million have interviewed for potential jobs and 35.5 million say they have been hired. But what makes LinkedIn so important? Studies show that over 90% of recruiters...

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I have a profile. Now What?

By now your profile should be well on its way to standing out in the crowd. So now what do you do? Complete the skills, recommendations and experience sections of your profile. Upload a professional headshot, change your background photo to reflect you and add supporting documents to your profile in the various sections with this feature. Once done, start to connect. Reach out to friends, family, co-worker, former colleagues and members of groups you are in. Build up your connections then begin targeting prospective employers at companies you are interested in working for or in the industry...

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