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How to write a compelling Summary
Attention! This is the key to an attraction getting Summary section on your profile. The goal is to catch the eye of your prospective employer and intrigue their interest to make them want to learn more. When you look at a profile, LinkedIn shares the first few sentences of your summary and then requires the reader to click the “show more” button to view the rest of the 2000 characters within this section. Much like reading a newspaper, headlines and big news stories are featured “before the fold.” Same thing with your profile. You have just a glance to entice the reader to click further....
read moreWhat’s in a LinkedIn Headline?
Last week we talked about why you should have a LinkedIn profile. This week and over the next two weeks, we will discuss specific sections you should focus your attention on to help make your profile stand out and attract the interest of potential employers. One of the first things a visitor to your page will see is your headline. Often, individuals use this area to indicate their current job title, such as Career Coach at Career Solutions Group. This strategy is fine if you have no intention of job searching, but it doesn’t tell the reader a lot about you or your skills. When you write your...
read moreWhy does LinkedIn matter? Part one of a four part series!
By now, you’ve probably heard of LinkedIn. If you have a profile, you are one of 467 million current users with a LinkedIn account. But just having an account isn’t enough. LinkedIn by definition is a social network, emphasis on the word “social”. With quarterly revenues topping $947 million, LinkedIn derives an estimated 65% of its revenue from talent solutions. And according to SHRM (the Society of Human Resource Management), an estimated 90% of recruiters rely heavily on LinkedIn for sourcing top talent. Can you think of any other career source with the potential of putting your talents...
read moreLet your “star” shine!
Not long ago I met with Jennifer Spencer, a business consultant with the Larimer Small Business Development Center in Fort Collins. The SBDC is my go-to for when I need some fresh ideas on how to improve the results of my service business. This time I wanted to brainstorm ways to increase the flow of leads, as they’d dropped off when I moved out of my high visibility location on Mulberry. “If they can’t see your sign, then it’s all about gold stars and reviews,” Spencer told me. She then went on to explain how many of us now approach fulfilling many of our life needs as if we’re shopping on...
read moreRecognition for a job well done.
My mom had major surgery recently, and I spent a week post-op nearly round the clock by her side. I wanted to be there if she needed me, but mostly it was for my own peace of mind. Was she being well cared for? I needn’t have worried. Never before in my more than five decades have I had such an up-close view of today’s healthcare system. After spending over 140 continuous hours observing the processes and professionals, I was amazed and impressed at the expertise and dedication of people and systems in place to deliver care. The roles they fill—Certified Nursing Assistant, nurse, physical...
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