Using Rock Star Success Stories To Land Your Next Job!

Lucky you, you’ve been selected to interview for what may be your dream job. But then you discover you’ll be up against nine other hopefuls, and you ask yourself, “How can I be the chosen one?” My favorite strategy for standing out to is arm yourself with a handful of rock-star success stories relevant to the position you’re targeting, and be ready to share them in the interview. For example, talking with a machinist on the hunt for a new job, I asked him to describe a time when he’d demonstrated his expertise in that specialty. Soon he was recounting a situation where he’d pushed purchasing...

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Shifting to something new. The pain and the reward is worth it.

After ten years working in high tech as a marketing manager, I made a change and retrained to become a career counselor. That involved getting a masters degree–an effort that took 18 months full time–before I was qualified to dive into my first job working for a career management company. Getting the masters was mostly fun, but my first paid career counseling gig was harder. Many times in the initial two years on that job I asked myself, “Are you really capable of doing this?”, to which I typically answered, “It doesn’t feel like it!” That was over two decades ago, and I found...

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In a Slump? Tips for getting back in the game!

Brandon McManus (also known as B-Mac), kicker for the Denver Broncos, has been in a bit of a slump lately.  After a perfect pre-season record, B-Mac has missed more than a few of this year’s regular season attempts. Chances are, you can relate to being in a work slump… making more errors, goofing up on decisions, and generally being off your game. Working full time from age 20 to 65, you will have put in close to 100,000 hours on the job, so experiencing some low spots along the way is to be expected. Still, they can be frustrating and costly, dragging down your performance, mood, and the...

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Franchise. An alternative for your next career.

A close friend is considering ditching her job to become a business owner. She’s played the corporate game for a few decades, and now wants more control over her professional destiny. Starting a business can be risky. According to a Washington Post report, fifty percent will fail within five years. Yet there is a strategy that can bump the success rate up to a more comfortable level, and that’s by going the franchise route, rather than starting from scratch. According to alternative career coach Steve Miller with The Entrepreneur’s Source, 80% of franchises will still be thriving at the five...

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The power of hashtags and how to use them.

Ten years after they were first introduced, I finally get the professional value of hashtags, or, in the world of social media, #. I have my son JP, a fourth year computer science student, to thank for this. Last summer he worked an internship to gain a better understanding of how to connect to target audiences via technology. Also this past summer, I attended the national salt and pepper shakers club convention, not as a collector, but to support my mother, who owns close to 1,000 sets. However, I’m a marketer at heart, so when the opportunity to advance the organization by creating an...

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