Defining Your Niche.

With a New Year comes new career hopes. Along this line, one of my closest friends is considering launching a sideline meal prep business; she loves to cook, raves about the value of meal prepping, and would like to earn some extra income. Often, as people like her toy with the idea of starting an entity, their thoughts first turn to what to call it, and how to promote it. Yet northern Colorado business coach Teena Barnett with Team Building Dynamics recommends clearly defining your niche before making any major marketing decisions. She then described her work with a client who’d created a...