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LinkedIn: Focus on Your Strengths
Having worked with hundreds of clients to improve their profiles, expand their networks, and leverage their connections, I have noticed that many people are nervous talking about their strengths. When we reach the summary section, skills section, or experience descriptions, many clients immediately cringe from my suggestion of expanding the verbiage to include more strengths. Generally speaking, individuals fall into two camps: they either say they “don’t want to brag” or they “don’t have any strengths.” For those who don’t want to brag, my response is fairly simple: it isn’t bragging, it’s...
read moreKick Your Job Search into High Gear
If you are like many people, then performing a job search can start to wear on you very quickly. In my own job searches, I became fatigued after about 3 weeks—I would apply to job ads online incessantly, and then become disheartened when I didn’t hear anything. Struggling to land even an interview can be very discouraging, and can lead to you ceasing to apply altogether. Rather than letting your job search get bogged down, try the steps I’ve included below. Sometimes, to land that interview and find your next opportunity, you just have to change the way you do things to get more leverage out...
read moreMore than Just Words: Keywords
The advent of job seeking on the internet has led to both great and terrible things for job seekers. Jobs are now easier to search for, and geographic location no longer limits networking to your immediate area. On the other hand, however, it has become harder for job seekers to stand out in the job search, in part because of the implementation of programs known as “ATS” or Applicant Tracking Systems. These systems scan through applicant resumes and cover letters, ranking them based on keyword saturation. The higher the count of keywords in your resume, the more likely it will be pushed...
read moreThe Importance of a Summary Section
You might be surprised to hear that many recruiters, business owners, and hiring managers do take the time to read an applicant’s summary section. Still others choose not to go on and read the rest of the document if a summary section is not included or poorly written. Yet despite this, many job seekers choose to eschew a summary section, or put it in as a sub-par afterthought. This is a bad decision. The summary section is often the first thing a hiring manager will read about you, and if it’s written poorly, it could be the last. Most people agree that the summary section should be a 4-7...
read moreCreating a Killer LinkedIn Headline
Is your LinkedIn headline less than it could be? The LinkedIn headline is a surprisingly important part of the networking site. It’s one of the key pieces of information used in the search algorithm, and it is the first information someone will get upon doing a search. Yet many people leave the LinkedIn headline as-is with the basic LinkedIn formatting: your current position AT your current company. This is a perfectly fine starting point, but to have a really good LinkedIn headline, you must change it up. Your headline is a snapshot of who you are and what skills you have to offer. It...
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